The buyer decision process begins with:
A) Evaluation of alternatives
B) Purchase decision
C) Problem recognition
D) Information search

Question

Quizplus · Accepted Answer

The buyer decision process always starts with problem recognition, which occurs when a buyer realizes they have a need or desire that they want to satisfy through a purchase. Once problem recognition occurs, a buyer will then move on to the other stages of the decision-making process such as information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The Buyer Decision Process Begins With