The first stage of the buyer decision process is:
A) Need recognition
B) Evaluation of alternatives
C) Information search
D) Purchase decision

Question

Quizplus · Accepted Answer

The first stage of the buyer decision process is need recognition, where a consumer becomes aware of a problem or need that they want to solve. This could be triggered by an internal or an external stimulus, such as running out of a product or being exposed to a new product through advertising. The other stages of the decision process (information search, evaluation of alternatives, purchase decision, and post-purchase evaluation) come after need recognition.

The First Stage of the Buyer Decision Process Is