Marketing by a service firm to train effectively and motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction is called ________ marketing.

Question

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Internal marketing focuses on promoting teamwork and collaboration among employees to improve customer satisfaction. This type of marketing is especially important for service firms, as customer-contact employees are often the face of the company and play a crucial role in ensuring customer satisfaction. By motivating and training employees to work effectively as a team, service firms can enhance the overall customer experience and build strong customer relationships.

Marketing by a Service Firm to Train Effectively and Motivate