Within the realm of Customer Relationship Management (CRM) switching costs are only monetary in nature.
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Q23: Describe three steps hospitality firms can take
Q24: Marketing by a service firm to train
Q25: Revenue management grew out of _ management,
Q26: To reduce uncertainty caused by service intangibility,
Q27: Resolving customer complaints can sometimes be a
Q29: _ form(s) when capacity exceeds demand and
Q30: It is better to tell the customer
Q31: Successful service companies focus their attention on
Q32: How can managing the customer relationship be
Q33: Empowering employees in part means giving them
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