A company's ________ is the set of benefits or values it promises to deliver to consumers to satisfy their needs.

Question

Quizplus · Accepted Answer

A company's value proposition is the unique set of benefits or values it promises to deliver to customers to satisfy their needs and wants. The value proposition is a key component of a company's overall marketing strategy and helps differentiate it from its competitors. The mission statement outlines the purpose and direction of the company, while the quality proposition and value promise are not commonly used terms in marketing.

A Company's ________ Is the Set of Benefits or Values