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In Seeking and Qualifying Leads, It Is Important to Recognize

Question 40

Multiple Choice

In seeking and qualifying leads, it is important to recognize that


A) the job of developing prospects belongs to the entire company, not just the sales force.
B) responsibility for these activities should be totally assumed by individual salespeople.
C) current and previous customers should not be contacted for additional leads.
D) the sales force should always use selected-lead searching as opposed to random lead generation.

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