The role of the salesperson in the marketing era of the evolution of personal selling was that of a

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In the marketing era, the role of the salesperson shifted from being a persuader or provider to being a problem solver. In this era, customers were more educated and informed, and salespeople needed to be able to identify and address customers' needs and solve their problems. This required a more consultative and solution-oriented approach, rather than simply pushing a product or service. Therefore, option D, problem solver, is the best choice.

The Role of the Salesperson in the Marketing Era of the Evolution