During the marketing era of the evolution of personal selling, the activities of salespeople were more focused towards

Question

Quizplus · Accepted Answer

During the marketing era, salespeople became more focused on matching available offerings to buyer needs. This shift towards a more customer-centric approach meant that salespeople were no longer solely focused on aggressively pushing products but instead worked to understand the needs of their buyers and match them with relevant offerings. Thus, option C is the correct answer. Options A and B may have been more relevant in the production and sales eras, respectively. Option D may be more relevant in the current relationship era.

During the Marketing Era of the Evolution of Personal Selling