Which of the following is not true of the strategic goal of retaining customers?
A) It costs far more to retain an existing customer than to attract a new customer.
B) Loyal customers are a major asset for every business.
C) Marketing communications can support efforts to create value for existing customers.
D) Interactive modes of communication play an important role in retaining customers.
Correct Answer:
Verified
Q1: A paid form of nonpersonal communications, about
Q2: If the product is a new complex
Q3: Identify a nonpersonal form of communication that
Q5: The nonpersonal promotional effort for a new
Q7: Marketers create positive and distinct images through
A)
Q8: Positive images can create value for customers
Q9: Which of the following is a personal
Q10: All of the following are important goals
Q11: The promotion mix of which of the
Q13: _ is becoming an important goal of
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