If the product is a new complex technology that requires a great deal of explanation, its promotional mix will most likely
A) focus heavily on personal selling.
B) contain short-run incentives.
C) rely more on advertising.
D) rely on mass media to answer buyer questions.
Correct Answer:
Verified
Q1: A paid form of nonpersonal communications, about
Q3: Identify a nonpersonal form of communication that
Q5: The nonpersonal promotional effort for a new
Q6: Which of the following is not true
Q7: Marketers create positive and distinct images through
A)
Q8: Positive images can create value for customers
Q9: Which of the following is a personal
Q10: All of the following are important goals
Q11: The promotion mix of which of the
Q13: _ is becoming an important goal of
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