Which of the following statements about personal selling is true?
A) It is a paid form of communication about an organization, its products, or its activities that is transmitted through a mass medium.
B) It is a nonpersonal form of communication that seeks to influence the attitudes, feelings, and opinions of customers, noncustomers, and stockholders.
C) It is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
D) It can take the form of direct mail, online marketing, catalogs, outdoor displays, telemarketing, and direct response advertising.
Correct Answer:
Verified
Q13: An activity or material that offers customers,
Q14: This refers to the combination and types
Q15: A nonpaid form of nonpersonal communication about
Q16: All of the following are promotional efforts
Q17: This refers to a face-to-face communication with
Q19: This paid form of nonpersonal communications may
Q20: Building relationships with wholesalers and retailers would
Q21: All of the following are focus areas
Q22: The generalist viewpoint about the contribution of
Q23: Which of the following promotional tool is
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