An activity or material that offers customers, sales personnel, or resellers a direct inducement for purchasing a product is called
A) sales promotion.
B) advertising.
C) public relations.
D) personal selling.
Correct Answer:
Verified
Q8: Positive images can create value for customers
Q9: Which of the following is a personal
Q10: All of the following are important goals
Q11: The promotion mix of which of the
Q12: Retailers can support manufacturers by
A) featuring the
Q14: This refers to the combination and types
Q15: A nonpaid form of nonpersonal communication about
Q16: All of the following are promotional efforts
Q17: This refers to a face-to-face communication with
Q18: Which of the following statements about personal
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