Which of the following statements concerning CPMs as a common measure of efficiency in the advertising industry is incorrect?
A) It is the most complex measurement method used for measuring the efficiency in the advertising industry.
B) The figure of thousand in the CPMs generally refers to the dollar cost of reaching 1,000 prospects.
C) A major disadvantage of the use of CPMs relates to its simplicity.
D) It is a common measure of efficiency or productivity in the advertising industry.
Correct Answer:
Verified
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