As Ted strolled through the mall, a market researcher stopped him and asked to him list all the brands of candy bars he could think of in thirty seconds. Ted was then given the advertising slogan that was used in some candy bar ads and asked to match the slogan to the candy. The interviewer was most probably conducting a(n)

Question

Quizplus · Accepted Answer

Awareness: Potential buyers are asked to indicate brands that come to mind in a product category. A message used in an ad campaign is given and buyers are asked to identify the brand that was advertised using that message.

As Ted Strolled Through the Mall, a Market Researcher Stopped