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"Details" Magazine Was Introduced to the Market as a Raw

Question 2

Multiple Choice

"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low, so the publisher of the magazine re-launched it as a fashion and lifestyle magazine for twenty something males. In which of the new product categories would this product fall?


A) New-to-the-world products
B) New category entries
C) Product improvements
D) Repositioning

Correct Answer:

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