"Details" magazine was introduced to the market as a raw and bold "underground nightlife magazine." Sales were low, so the publisher of the magazine re-launched it as a fashion and lifestyle magazine for twenty something males. In which of the new product categories would this product fall?
A) New-to-the-world products
B) New category entries
C) Product improvements
D) Repositioning
Correct Answer:
Verified
Q1: Rold Gold pretzels introduced honey-mustard pretzels to
Q3: Which of the following pertains to repositioning?
A) Products
Q4: Richard Simmons Dijon Vinaigrette Salad Spray seemed
Q6: Del Monte Foods added tomatoes that were
Q7: The manufacturers of Waterford crystal have usually
Q8: The inability to satisfy consumer needs can
Q9: For the last decade, Green Giant has
Q10: Hallmark sells cards, gift-wrapping materials, and collectibles.
Q11: Products that take a firm into a
Q25: Products that are inventions are called:
A)new-to-the-world products.
B)new
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents