Creswell Farms produces and sells clover honey. Its owners, Jack Creswell and Bonnie Creswell, felt they needed to expand the company's product line. After a brainstorming session, they came up with about 40 different product concepts including honey-based salad dressing, honey-flavored sandwich spreads, honey-coated peanuts, a fruit dip, a honey-flavored yogurt, and a ham glaze. Creswells are engaged in which stage of the new product development process?
A) Project planning
B) Test marketing
C) Idea generation
D) Product development

Question

Quizplus · Accepted Answer

Every product starts as an idea. Some estimates indicate that as many as 60 or 70 ideas are necessary to yield one successful product.

Creswell Farms Produces and Sells Clover Honey