Non-financial criteria of measurements of new product performance include all of the following except
A) performance of new products.
B) sales and sales growth.
C) market share achieved.
D) strategic issues or synergy.

Question

Quizplus · Accepted Answer

Sales and sales growth are financial criteria used to measure the performance of new products, while the other options (performance of new products, market share achieved, and strategic issues or synergy) are non-financial criteria.

Non-Financial Criteria of Measurements of New Product Performance Include All