Which of the following is a reason why new products have failed once they reach the marketplace?
A) Extensive marketing support
B) Product differentiation
C) Faulty estimates of marketing potential
D) Use of advertisements to position brand differences

Question

Which of the following is a reason why new products have failed once they reach the marketplace? 
A) Extensive marketing support
B) Product differentiation
C) Faulty estimates of marketing potential
D) Use of advertisements to position brand differences

Quizplus · Accepted Answer

Many new products with satisfactory potential have failed to make the grade for reasons related to execution and control problems. Causes of new product failure include faulty estimates of market potential and other marketing research mistakes.

Which of the Following Is a Reason Why New Products