What is a product feature?
A) A design of a firm's production facilities.
B) An unstated promise of delivering high product quality.
C) An assurance that the product will perform properly.
D) A fact or particular specification about a product.

Question

What is a product feature? 
A) A design of a firm's production facilities.
B) An unstated promise of delivering high product quality.
C) An assurance that the product will perform properly.
D) A fact or particular specification about a product.

Quizplus · Accepted Answer

A product feature is a fact or particular specification about a product. Marketers select new product features by determining what it is that customers want their products to offer.

What Is a Product Feature