What is multibranding strategy?
A) Companies marketing their brand jointly with that of their competitors.
B) Companies assigning different brand names to each of their products.
C) Companies attaching corporate name to a product to enter a different product class.
D) Companies assigning different brand names to the same products in different outlets.
Correct Answer:
Verified
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A)
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Q58: Mama Moo's began by manufacturing butter. Today
Q60: Which of the following observations about branding
Q61: This is true of the different stages
Q62: Identify a method of differentiating a relatively
Q63: Which of the following observations about marketing
Q64: Products that are equivalent to national brands
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