Which of the following observations about marketing strategies used during various stages of the product life cycle is true?

Question

Quizplus · Accepted Answer

A defensive strategy, such as reducing prices or offering new promotions, is often adopted during the maturity stage to maintain market share and prevent competitors from gaining an advantage. Sales promotion may still be used in the maturity stage, but to a lesser extent than in the growth stage. The number of channels used during the growth stage may actually increase as the product gains popularity. Communication may decrease during the decline stage as the company may be investing less in promoting the product. Therefore, only option D is the true statement about marketing strategies during various stages of the product life cycle.

Which of the Following Observations About Marketing Strategies Used During