A standard 12-pack carton of soft drinks cannot fit conveniently on the standard-size refrigerator shelf, nor can drinks be efficiently dispensed from the carton. In 2002, Coca-Cola introduced a new design it calls the refrigerator pack. The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispense one can at a time. With its new refrigerator pack, Coke is

Question

Quizplus · Accepted Answer

Distinctive or unique packaging is one method of differentiating a relatively homogeneous product. Consumer-friendly products are attempts to differentiate a product through packaging changes and to satisfy consumer needs at the same time.

A Standard 12-Pack Carton of Soft Drinks Cannot Fit Conveniently