Why Does a Beer Manufacturer Like Heileman Distilleries Produce Old

Why does a beer manufacturer like Heileman Distilleries produce Old Style, Colt 45, Lone Star, Rainier and Samuel Adams brand beers?

A) To minimize the importance of brand equity.
B) To enjoy the benefits associated with franchise extension.
C) To create a competitive advantage that is not easily imitated.
D) To target specific market segments more efficiently.