Victor Boudolf has developed a new product called The Insider. It offers fans attending baseball games instant replays from various camera angles so they can see if their favorite player was really out. Boudolf is hoping he can sell The Insider to venue owners who can rent them to fans attending a baseball game for $20. Since this product is in the introductory stage of its product life cycle, Boudolf's primary marketing objective should be to

Question

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Since The Insider is in the introductory stage of its product life cycle, the primary marketing objective should be to establish a market for the product. This means that the focus should be on creating awareness and generating interest among potential customers. Once a market is established, the focus can shift to building sales and market share, defending the brand's share of the market, and limiting costs.

Victor Boudolf Has Developed a New Product Called the Insider