Which of the following observations is true of the brand-manager system?
A) Brand managers have difficulties in their line of work because they do not have authority commensurate with their responsibilities.
B) Also known as the category-management system, the brand-manager system has been criticized on several dimensions.
C) Under a brand-manager system, a manager focuses on all the functional areas of marketing such as research, advertising, sales promotion, sales, and product planning.
D) Organizations such as PepsiCo, Purex, Eastman Kodak, and Levi Strauss use some form of brand-manager system.
Correct Answer:
Verified
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