Identify the incorrect statement concerning the marketing-manager system.
A) It is popular in organizations with one dominant product line.
B) One manager is responsible for overseeing an entire product line with all of the functional areas of marketing.
C) Organizations such as PepsiCo, Purex, Eastman Kodak, and Levi Strauss use this system.
D) A manager focuses on a single product or a very small group of new and existing products.
Correct Answer:
Verified
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