While contemplating deleting a product after the completion of a product audit, managers must ask themselves whether, in total, profits associated with their line increase due to favorable switching patterns. The factor under consideration is

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Customer migration patterns: If the product is deleted, will customers of this product switch to other substitute products marketed by our firm? In total, will profits associated with our line increase due to favorable switching patterns?

While Contemplating Deleting a Product After the Completion of a Product