The primary reason for studying _____ is to provide bases for effective segmentation, and a large portion of marketing research is concerned with segmentation.
A) consumers and their relationship with the organization
B) employee relationship and organizational buyer behavior
C) consumer and organizational buyer behavior
D) organizational buyer behavior and employer relationship

Question

Quizplus · Accepted Answer

The primary reason for studying consumer and organizational buyer behavior is to provide bases for effective segmentation, and a large portion of marketing research is concerned with segmentation.

The Primary Reason for Studying _____ Is to Provide Bases