A complete situational analysis when embarking on a new or modified marketing program aids a firm in all of the following ways, except
A) determining objectives, opportunities, and constraints to be considered when selecting target markets.
B) developing marketing mixes.
C) giving a clear idea of the amount of financial and other resources that will be available for developing and executing marketing plans.
D) developing a long-term, departmental objective within the organization.

Question

Quizplus · Accepted Answer

A complete situational analysis aids in determining objectives, opportunities, and constraints to be considered when selecting target markets and developing marketing mixes. It also provides a clear idea of the amount of financial and other resources that will be available for developing and executing a marketing plan.

A Complete Situational Analysis When Embarking on a New or Modified