Goo Goo Clusters has been a favorite candy for many Southerners for years. The caramel, peanut, marshmallow, and chocolate confectionary are distributed through retail outlets in the South-Eastern regions of America. Its manufacturer recently started selling the candy in certain mail-order catalogs. Through previous research and experience, the marketing manager was able to use the _____ segmentation approach to gather information that would help determine the appropriately targeted catalog for Goo Goo Clusters candy.

Question

Quizplus · Accepted Answer

If through previous research and experience a marketing manager has successfully isolated a number of key market dimensions, then an a priori approach based on them may provide more useful information.

Goo Goo Clusters Has Been a Favorite Candy for Many