World Explorer Cruises advertises that it sells "Cruises for your heart, mind, and soul. Even better, it comes in a pint-sized budget!" What segmentation is the cruise line using?
A) Demographic segmentation
B) Geodemographic segmentation
C) Geographic segmentation
D) Benefit segmentation
Correct Answer:
Verified
Q26: Lifestyles are measured by asking customers about
Q27: What segmentation approach is being used if
Q28: A company interviews people concerning their attitudes
Q29: Benefit segmentation focuses on the benefits sought
Q30: Benefit segmentation is clearly a
A) demographic approach.
B)
Q32: Goo Goo Clusters has been a favorite
Q33: _ attempts to measure consumer value systems
Q34: 'The Greedy Hand' is a book on
Q35: Jan Karon has sold more than 10
Q36: What is post hoc segmentation?
A) An approach
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