Which of the following is an example of a social influence on consumer behavior? A) The fashion editor of Seventeen magazine writes that any teen who wants to be considered 'in' with the times must wear a shirt that shows her bellybutton. B) The manufacturer of a line of aromatherapy candles markets them at very exclusive stores. C) Ernie decides to buy a new dress for Easter, but decides not to buy anything because the store was overcrowded. D) Billie purchases a pair of Honey brand clogs instead of the Birkenstocks because the Birkenstocks were too expensive.

Question

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The fashion editor of the magazine is a reference leader. Reference group influence is generally considered to be stronger for products that are "public" or conspicuous, that is, products that other people see the individual using, such as clothes or automobiles.

Which of the Following Is an Example of a Social