It is important for marketers to devise communications that offer _____, and are placed in media that consumers in the target market are likely to use.
A) consistent messages about their products
B) extremely detailed and lengthy product information
C) little information to the customers so that they can be easily manipulated
D) a new marketing strategy aimed at the upper Americans

Question

Quizplus · Accepted Answer

It is important for marketers to devise communications that (1) offer consistent messages about their products and (2) are placed in media that consumers in the target market are likely to use.

It Is Important for Marketers to Devise Communications That Offer