Which of the following is an example of a marketing influence on consumer behavior?
A) Markus purchased the first pair of jeans he saw rather than the Bugle Boys he wanted because he didn't have the time.
B) Hannah blamed her depression for her purchase of a half-gallon of Edy's brand double fudge brownie ice cream.
C) Mindy purchased clothes at Olsen's Mill Direct because they had publicized that the clothes were up to 60 percent cheaper from other stores.
D) Robin purchased $200 worth of flowering bulbs because her companion convinced her that they would enhance the aesthetics of her yard.
Correct Answer:
Verified
Q16: 14 percent of the American population that
Q17: Marketing managers should adapt the marketing mix
Q18: Which of the following is considered integral
Q19: _ emphasizes that profitable marketing begins with
Q20: Identify the social class for which spending
Q22: A marketer can create a consumer perception
Q23: Marketers can create brand equity by
A) selling
Q24: Social class can provide some useful insights
Q25: Secondary reference groups include
A) family.
B) close friends.
C)
Q26: Groups that an individual looks to when
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