The reason that higher prices may not affect consumer buying for some offerings is that
A) most consumers prefer brand names which have higher prices.
B) 70 percent of the total population looks for quality services and are willing to pay higher prices.
C) consumers believe that higher prices indicate higher quality or prestige.
D) most consumers are in a position to purchase higher priced goods.

Question

Quizplus · Accepted Answer

For some offerings, higher prices may not deter purchase because consumers believe that the products or services are higher quality or are more prestigious.

The Reason That Higher Prices May Not Affect Consumer Buying