After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?
A) To reduce the possibility of postpurchase dissonance.
B) As a part of its ongoing consumer research.
C) To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item.
D) To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products.

Question

Quizplus · Accepted Answer

Postpurchase dissonance can be stated as a lack of consistency or harmony among an individual's various cognitions, or attitudes and beliefs, after a decision has been made, that is, the individual has doubts and second thoughts about the choice made.

After Buying a New Whirlpool Washer-Dryer Combination, Allison Was Pleased