One implication of the _____ approach for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.
A) disconfirmation paradigm
B) cognitive dissonance
C) prepurchase decision
D) routine decision making

Question

Quizplus · Accepted Answer

One implication of disconfirmation paradigm for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

One Implication of the _____ Approach for Marketers Is That