What does cognitive dissonance state?
A) The individual often has doubts and second thoughts about the choice made.
B) Individual consumers use limited decision making to reduce their anxiety levels.
C) Consumers usually buy products based on emotion.
D) Marketers can sell more products by increasing choices available to consumers.

Question

Quizplus · Accepted Answer

Cognitive dissonance theory states that there is often a lack of consistency or harmony among an individual's various cognitions, or attitudes and beliefs, after a decision has been made, that is, the individual has doubts and second thoughts about the choice made.

What Does Cognitive Dissonance State