Which of the following statements about marketing research is true?
A) The most carefully executed research will always be error free.
B) Marketing research is an aid to decision making and not a substitute for it.
C) Marketing managers should rely on marketing research for making decisions rather than intuition or experience.
D) Marketing research forecasts with certainty what will happen in the future.
Correct Answer:
Verified
Q12: All of the following are true of
Q13: Which of the following does not pertain
Q14: All of the following are critical issues
Q15: Reading of Toledo, Inc. makes a streaked
Q16: The first step in the research process
Q18: By the end of the first stage
Q19: Belinda Nunez wants to open a gallery
Q20: What is the advantage of secondary data
Q21: Retail stores use this type of research
Q22: Which of the following involves the collection
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