All of the following are critical issues influencing the research plan, except
A) whether primary or secondary data are needed.
B) whether qualitative or quantitative research is needed.
C) whether the company will conduct its own research or contract with a marketing research specialist.
D) whether the research is totally error free and statistical in nature.

Question

Quizplus · Accepted Answer

Three critical issues that influence the research plan are (1) whether primary or secondary data are needed, (2) whether qualitative or quantitative research is needed, and (3) whether the company will do its own research or contract with a marketing research specialist.

All of the Following Are Critical Issues Influencing the Research