Qualitative research typically involves
A) face to face interviews.
B) watching people and recording relevant facts.
C) collection of data by means of a questionnaire.
D) obtaining and analyzing numerical data.

Question

Quizplus · Accepted Answer

Qualitative research typically involves face-to-face interviews with respondents designed to develop a better understanding of what they think and feel concerning a research topic, such as a brand name, a product, a package, or an advertisement.

Qualitative Research Typically Involves