Which of the following is an example of qualitative research?
A) Research conducted by watching how a buyer selects a ripe melon.
B) Research conducted by comparing how people act when they are waiting for service at a fast-food restaurant and how they act when they are waiting for a table at a four-star restaurant.
C) A mail survey about perceived benefits of breast feeding.
D) A 3-hour interview during which the interviewee discusses his allergies and the products that have improved the quality of his life.

Question

Quizplus · Accepted Answer

The two most common types of qualitative research in marketing are focus groups and long interviews. Long interviews are conducted by an interviewer with a single respondent for several hours.

Which of the Following Is an Example of Qualitative Research