The advantage of observation is that
A) it can accurately measure overt behaviors.
B) it is inexpensive in data-collection-time costs.
C) it can assess opinions of attitudes causing behaviors.
D) it is appropriate only for infrequently occurring behaviors.

Question

Quizplus · Accepted Answer

Observation is useful for accurately measuring overt behaviors that can be observed and recorded. It is a direct and objective method of data collection, which eliminates the subjectivity that may be involved in self-reported data collection techniques such as surveys or interviews. Observation is not appropriate for assessing opinions or attitudes causing behaviors, such as in the case of covert behaviors. It can also be time-consuming and requires trained observers, making it expensive in terms of data-collection-time costs.

The Advantage of Observation Is That