What kinds of people buy our products, where do they live, and how much do they earn are _____ questions that marketing research can help answer.
A) segmentation
B) demand estimation
C) environmental assessment
D) control assessment

Question

Quizplus · Accepted Answer

These questions relate to market segmentation, which is the process of dividing a larger market into smaller groups with similar needs, characteristics, or behaviors. Marketing research can gather data on demographics, lifestyle, and purchasing behavior to help answer these questions and identify target markets for a product or service. Demand estimation is focused on forecasting the potential demand for a product or service, while environmental assessment looks at external factors that may impact a company's operations. Control assessment involves evaluating marketing performance and making adjustments as needed.

What Kinds of People Buy Our Products, Where Do They