The major goal of most _____ is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely.
A) mathematical modeling
B) test marketing
C) process researches
D) data evaluation

Question

Quizplus · Accepted Answer

The major goal of most test marketing is to measure new product sales on a limited basis where competitive retaliation and other factors are allowed to operate freely.

The Major Goal of Most _____ Is to Measure New