Providing confidentiality is one of the responsibilities of the marketing researchers, since they are obliged not to
A) debrief them explaining the real purpose of the study.
B) reveal information about a client to the competitors.
C) call the clients again.
D) use the data collected from them in any research.

Question

Quizplus · Accepted Answer

Marketing researchers are obliged not to reveal information about a client to competitors and should carefully consider when a company should be identified as a client.

Providing Confidentiality Is One of the Responsibilities of the Marketing