Budget constraints on marketing research can lead to:
A) wrong interpretation of the research results.
B) inappropriate inferences and conclusions.
C) incorrectly formulated sample size and design.
D) incorrect reasons regarding why the research is needed.

Question

Budget constraints on marketing research can lead to: 
A) wrong interpretation of the research results.
B) inappropriate inferences and conclusions.
C) incorrectly formulated sample size and design.
D) incorrect reasons regarding why the research is needed.

Quizplus · Accepted Answer

There are several problems that could invalidate test marketing study results.For instance, sample size and design can be incorrectly formulated because of budget constraints.

Budget Constraints on Marketing Research Can Lead To