Which of the following is true regarding marketing decision support systems?
A) It is a popular form of marketing information system with data, tools, and techniques.
B) It requires a search engine software and a word processing system to function.
C) It is a firewall that does not permit marketers to explore external databases.
D) It is designed exclusively to handle information from internal sources.

Question

Which of the following is true regarding marketing decision support systems? 
A) It is a popular form of marketing information system with data, tools, and techniques.
B) It requires a search engine software and a word processing system to function.
C) It is a firewall that does not permit marketers to explore external databases.
D) It is designed exclusively to handle information from internal sources.

Quizplus · Accepted Answer

A popular form of marketing information system is the marketing decision support system. It is a coordinated collection of data, tools, and techniques involving both computer hardware and software by which marketers gather and interpret relevant information for decision making.

Which of the Following Is True Regarding Marketing Decision Support