Which of the following is a benefit of using projective techniques as a method of data collection?
A) It elicits responses from respondents on sensitive topics.
B) It minimizes the need for trained and experienced interviewers.
C) It reduces the cost per interview in the research study substantially.
D) It provides the broadest geographic dispersion for a marketing research study.
Correct Answer:
Verified
Q72: An advantage of mall intercepts is that:
A)
Q73: A drawback of personal (in-depth)interviews is that:
A)
Q74: One disadvantage of projective techniques is that:
A) they
Q75: Which of the following is a benefit
Q76: A disadvantage of mall intercepts is that:
A) interviewer
Q78: Which of the following is a benefit
Q79: Which of the following is a disadvantage
Q80: Which of the following marketing research methods
Q81: Marketing decision support systems require three types
Q82: Which of the following is true regarding
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