A drawback of personal (in-depth)interviews is that:
A) it has a high cost per contact for every respondent studied.
B) it does not generate as many ideas as group methods do.
C) it has an element if confusion as there is high geographic dispersion.
D) it has a lesser depth of response than other interviews.

Question

Quizplus · Accepted Answer

Personal (in-depth) interviews have a disadvantage of high cost per contact. It is also easy to transmit biasing cues.

A Drawback of Personal (In-Depth)interviews Is That